Is Your Cleanser Prematurely Ageing Your Skin?
This may come as a bit of a shock, but you may be paying to prematurely age your skin. How, you ask? By simply doing what you do every day, twice a day
in fact… by cleansing your skin.
Correct cleansing is the first critical step in avoiding the premature ageing of skin. 40% of women have sensitive skin. Sensitive skin may be genetic, but often becomes a condition – the outcome of years of use of poorly formulated cleansers. No serum or cream – however expensive and no matter the claims made, can fix skin persistently damaged by poorly formulated cleansers.
By using strong foaming surfactants such as Sodium Lauryl Sulphate, or aggressive volatile alcohols such as Isopropyl and ethanol, your face might feel squeaky clean but that’s actually the last thing you want. Such harsh ingredients strip the skin’s protective ‘natural barrier’.
Healthy, youthful skin has what’s called a ‘natural barrier’, and that barrier is a combination of natural oils called lipids, and an ‘acid mantle’ which is an invisible blend of sweat and sebum, at exactly the right acidity or pH, to keep bad things out. Remove either part of this barrier and premature ageing will result. Symptoms of premature ageing include redness, irritation, increased sensitivity, brown spots and dryness.
So, you now know what ingredients to avoid but what makes a ‘good’ cleanser?
Superior cleansers contain:
1. Gentle plant saponins such as soapnut and kumquat extract, or 100% herbal oils such as Harakeke Seed Oil, Inca Inchi, Lingonberry and Coleus oils
2. Skin renewing Niacinamide (Vit B3)
3. A natural anti-inflammatory such as Kanuka honey extract
Snowberry uses the finest natural ingredients to be found anywhere in the world. Snowberry Cleansers have been carefully formulated and all cleaners contain natural plant saponins, precious Harakeke Seed Oil harvested from Snowberry Gardens, and other skin-nourishing ingredients to cater to different skin concerns. There is a cleanser for everyone, catering to all skin-types of all ages and at different price points.
Choose your cleanser wisely. Read labels before buying, throw out those products that include harsh ingredients and make sure you get yourself a gentle,
natural cleanser for healthy, glowing (and happy) skin.