“Oh! Why the increase?”
Some of you have asked, ‘Why the substantial price increase for the New Radiance Face Serum?’ It’s a perfectly reasonable question and it deserves an explanation.
Everyone knows that costs nearly always go up and from time-to-time it’s necessary to increase prices. Normally though, the price increase will be relatively small, in keeping with modest cost increases for ingredients or packaging for example. Our issue with the New Radiance Face Serum is a little more complex.
There are three principal reasons why we have increased the Serum from $42 for the 30ml pump, to $85 for the new 50ml pump.
First, we have significantly enhanced the formulation. This is actually a very exciting development because it has taken several years to perfect a technology to bring our kanuka honey extract into the Serum.
Kanuka honey is a wonderful anti-ageing ingredient because it contains very special compounds called arabinogalactans (AGP’s); and Kanuka has the highest AGP content of any New Zealand honey. AGP is important because it has powerful anti-inflammatory properties, and persistent inflammation is exceedingly detrimental to radiant skin. Therefore, we have wanted this benefit in the Serum for several years.
The problem with all honeys though, is that they are sticky, and the conventional way of eliminating the stickiness, can alter the active ingredient so that it is rendered largely ineffective. We have now solved that problem.
So, in addition to the extraordinarily potent, skin-remodeling copper tripeptide-1 (CuPEP™), and the hydrating sodium hyaluronate; the New Radiance Face Serum now contains high-performance AGP from the kanuka honey harvested in the Snowberry Gardens. And for more radiant skin, that’s a breakthrough!
Obviously, there are significant costs associated with the Kanuka honey R&D and the AGP extraction process, but that’s only part of the story. And clearly, there is an additional cost in increasing the pump size to 50ml.
However, to properly understand the new price, we also need to take you back to 2015, when we launched the Serum. As most of you will know, the CuPEP™ technology we developed over five years of original skin research at the University of Auckland, was world-first – and the Serum is still the only one containing CuPEP™. At that time, we also undertook what virtually no other skin care brand will – a gold standard clinical trial at Dermatest Medical Research Institute in Germany. We invested in this very expensive and high-risk trial (since it might have shown the serum was ineffective) for one reason only, and that was to give you the assurance that Serum actually works; and indeed, the Serum passed with flying colours. As you will also know, it was because of our investment in years of science, combined with the gold standard trial, that the New Radiance Face Serum was the only anti-wrinkle serum on earth invited to be presented to the 23rd World Congress of Dermatology.
But here’s the rub. We were determined to offer the Serum at a price that we believed most people could afford. So, in pricing at $42, we assumed – perhaps naively, that all consumers would instantly see that for the first time, they were being offered an anti-ageing serum that didn’t pretend. Our loyal customers did understand this – but the fact is, many consumers still don’t know that the gold standard clinical trial, for example, is the only acceptable standard of evidence that a product will do what it says it will; and many are content to believe what is best described as ‘marketing puffery.’ Consequently, while we have many loyal users of the Serum, we have not generated the volume of sales that could have sustained such a low price.
Reluctantly, to accommodate the added costs of formulation enhancement and pump size, we have had to adjust the price to the level it should have been at the time we launched. We know that for some of our customers the new price may be too much of a stretch and we’re most regretful. It has been a hard decision to make. Nevertheless, the New Radiance Face Serum is still one of the most effective anti-wrinkle serums obtainable anywhere in the world – and at the new price remains incredible value.
Don’t hesitate to contact us if you would like more information about the Serum, or any Snowberry product. And just so you know that products don’t always increase in price, we have been able to reduce the wonderful Intensive Renewal Face Serum with eProlex® from $124 to $110!