The science behind our smoothing eye serums formulation


When you consider that the average person blinks 10,000 times a day, that eye skin is 10 times thinner than other skin and absorbs creams 7 times faster than skin on the face, it becomes apparent that our eyes require special attention and targeted skin care.

To counteract this constant movement of muscle, which results in fine lines, wrinkles and unsightly ‘bagging’ emerging as early as our twenties, Snowberry’s new eye-opening, Smoothing Eye Serum offers a proven way to lift, firm and reawaken the eyes.

The new formulation has now been substantially enhanced and here’s how:
  1. The muscle relaxing, anti-wrinkle peptide, Argireline, has been significantly increased (to its maximum permitted dosage!).

  2. The consistency has changed to a cream rather than a gel, thereby providing a softer formulation that absorbs into the eye contour more rapidly and completely.

  3. The new formulation has been further strengthened by the inclusion of more humectants to hydrate and refresh the skin; as well as Harakeke seed oil.

  4. It’s fragrance-free for the first time, due to changes in the source of some active natural ingredients.

  5. More importantly though, the Serum now contains powerful new ingredients that substantially boost the Serum’s known capability to support the skin around the eye.

The truth is that the delicate area surrounding the eyes is often the first area to reveal the signs of ageing and can be seen on the entire eye area, especially near the outer sides of the eyes and the delicate skin underneath the eye. Smoothing Eye Serum visibly reduce crow’s feet and de-puffs under-eye bags; skin is plumped, resulting in a firmer appearance. The moisturising formula, with unique peptide (Argireline) and vitamin complex blended with hyaluronic acid and natural herbal extracts, helps to reduce the appearance of fine lines and eye bag puffiness.

Hero ingredient Argireline – a peptide that’s often referred to as a ‘natural botox’ – helps to relax the muscles and works by safely intercepting messages from the brain and preventing muscle contractions. With weakened facial contractions, muscles are more relaxed and fewer wrinkles are formed. Argireline has been increased to its maximum permitted dosage, ensuring that you get the most out of this Serum and the best results. The effects are similar to botox but it’s safer, less invasive and skin is even smoother. Results have shown a reduction in wrinkle depth by 17% in 15 days with smoother looking skin.

The new super ingredients, known as ‘L22,’ combines active extracts of Jojoba, Macadamia and Olive in such a way that the ingredient is an almost perfect match with the lipids in the skin of a typical, healthy young woman. Lipids are a critical component of the skin’s barrier but diminish naturally with age, and the addition of L22 means that the Smoothing Eye Serum is actively reinforcing the barrier at every use. This new benefit has been further enhanced with the addition of essential fatty acids, phytosterols and antioxidants derived from the pure Harakeke Oil produced in the Snowberry Gardens.

Added glycoprotein Antarticine, works to reduce the appearance of wrinkles and encourages the skin’s own natural regeneration. A nourishing extract from the fresh buds of organically certified Mountain Ash combats puffiness and softening and hydrating lipids, emollients and antioxidants strengthen the skin’s protective barrier.

Dr Badenhorst says, “The new, enhanced Smoothing Eye Serum is a Next Generation eye cream. The peptides we are using help to relax muscles, reduce lines and wrinkles, and also help to boost healthy skin regeneration. This important function is augmented by the wonderful extract from the fresh buds of organically certified Mountain Ash (Pyrus Sorbus Bud Extract), which help to prevent the capillary leakage that contributes to eye puffiness. Then, we are infusing that delicate eye skin with a combination of lipids and emollients and antioxidants that strengthen the skin’s protective barrier. The new Smoothing Eye Serum is a multi-functional and gentle eye treatment, suitable for women and men at any age.”

Back to blog